According to AJ Discala CEO of the Broadsmoore Group, people have stopped believing in the importance of philanthropy. Charitable contributions by U.S. companies fell by 14.5% in real dollars last year, and over the last 15 years, corporate giving as a percentage of profits has dropped by 50%. AJ states that corporate philanthropy has declined substantially over the past few years.
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Corporate giving generally refers to the act of for-profit companies donating some of their profits or resources to charity which is done with the aim to help society and the people around us. Donations may come from the company directly, or through separate, company-sponsored foundation as with the To Be Giving Foundation created by AJ Discala CEO. This organization has already received over $100,000 from The Broadsmoore Group of companies so that it can carry on with its charitable purposes.
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?Today, sustainable value creation is a new mode of business that addresses fundamental societal issues by identifying new, scalable sources of competitive advantage that generate measurable profit and community benefit? With this ideal, Mr. Discala has set out a new vision for his company and aims to carry on with his business along with charitable donations and promotions. To carry out the planning, managing and scaling of his company, he has set out five imperatives that are essential for every CEO to succeed in life and business.
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Firstly, people must recognize the opportunity and analyze the root causes of existing core business challenges. According to AJ, CEOs must try to unravel the underlying societal problems that may be resolved to bring along new source of advantage for the company.
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Secondly, CEOs must try to recalibrate their radar and expand their business horizon, internal and external networks to tap into latest trends that would enable the company to exceed further. The company must be able to address new issues based on need, uniqueness and core competencies so that they can turn into one of the best companies in the world.
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Thirdly, people must research, develop and continuously repeat the strategies that work for the company. ?Plan and manage Sustainable Value Creation initiatives as R&D projects,? says AJ Discala CEO. He believes that the company can develop an iterative development cycle that learns from the mistakes committed and move ahead with renewed vigor.
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Fourthly, CEOs must try to rewire the organization by embedding new structures, communications and incentives that helps the organization maintain healthy relation with its employees.
Lastly, CEOs will need to assume leadership to ensure the entire company remains focused and motivated. This is the most important task that is assigned to CEOs and Mr. Discala strongly approves of those who have the ability to engage in courageous conversation with employees as well as consumers.
With these imperatives in place, AJ Discala CEO has set out on a path to retain investor confidence as well as bring along new changes in the financial market. His methods are unique and his experience surely helps him to carry on with his job as well as corporate giving and philanthropy.
AJ Discala?is co-founder and managing partner of The Broadsmoore Group; he brings more than 15 years of experience in merchant banking, principal investing and financial advisory services.
Mr. Discala has successfully advised over $500 million in secured debt, equity, and financial transactions, spanning a broad spectrum of industries. Under his leadership, The Broadsmoore Group has established itself as a privately held financial advisory and investment firm dedicated to making a difference by providing the necessary capital, management and financial discipline for companies focused on making a positive impact on society. Mr. Discala recognizes the need for and creates the business disciplines necessary to establish a secure financial marketplace. By providing in-depth information and access to intelligence technology, Mr. Discala and The Broadsmoore Group enable investors to know their counter-party in each transaction, protecting all parties from fraud. For more information check: http://www.ajdiscala.com/
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